The word is mightier than the sword. In the battle to win customers make sure your weapons are ready.
marketing communications
The power of the word; every message is a sales opportunity
How well do your customers and decision makers know you and your product/services? When they have a problem do they think of you first, or ……. your competitor?
Do your press releases / social media get the reader to pick-up the phone, or just get ‘filed for future reference’?
Targeted , regular market communications is a vital source of leads for your sales team. They allow you to reach new prospects that they maybe your sales team don’t call on .
Matching your message to customer pain points helps you differentiate from the tsunami of messages your potential customers receive.
What we offer:
– Designing communications and branding strategy for technical products;
– Creation of, and communication of, your value-proposition. What are the product and services that your company offers that customers will want to buy.
– Content generation: practical support in the creation of product data-sheet, presentations, press-releases, news-letters etc
– Thought-leadership content.
– Advice on, and management of media, exhibitions and connection to media contacts.
Experience:
– More than 20 years in designing, marketing communications including project management of exhibitions such as K-messe; Pharmapack Europe, Medtec / MD&M USA and Japan;
– Creation and implementation of the MEVOPUR brand and production of technical content.
– Creation of content of product literature, customer presentations, press-releases, white-papers, website….
– Experienced presenter in venues globally.